︎ gen-z problem solvers
Together, we’re on it.
Home, contents and car insurance – it’s not the first things you sort out when you’re trying to find your place in the world but without it you risk real problems when things go wrong. Wilderness asked me to lead on a pitch to attract more young adults to the brand. Together we developed a content strategy featuring faces you wouldn’t traditionally associate with the category.
Evolving the master brand’s ‘problem solver’ strategy we platformed a range of non-binary, queer, female and black stories solving problems in their community. The video content was co-produced with Channel 4 and played out on Instagram.