Cinnamon Rolls
︎ Eurovision Fans
With Sweden hosting the 2024 Eurovision final, it was the perfect opportunity to share the country’s favourite cinnamon snack with music fans in the UK.
Walking the tightrope of copyright infringement, we created a music competition of our very own.
Walking the tightrope of copyright infringement, we created a music competition of our very own.
Across social media and youtube we targetted a niche audience so our adspend outperformed.
On this campaign I cast the actors, booked the director, placed the ads, sourced, the money-can’t-buy top prize, and even composed the campaign’s eurovision song entry.