Brand Positioning | TVC | Social
Hisense: Let’s Get Real
Let’s get real, when it comes to selling TVs it’s all bouncing balls and butterflies. Hisense couldn’t afford to copy the big boys so we set about forging our own identity as the ‘people’s champion’.
Targeting the informed masses we hit them self awareness regarding the real role TV plays in their life. At the heart it all our spokesman – Joel McHale.
Targeting the informed masses we hit them self awareness regarding the real role TV plays in their life. At the heart it all our spokesman – Joel McHale.
The quick witted comedian sought to rid the brand of B.S. and with it offer an honest alternative to our pretentious rivals.
As creative director I led the pitch and built a team to deliver through the line creative from TV to content and always-on-media. The account grew to be IMA-HOME’s largest integrated account with billings of $14m in the first two years.
As creative director I led the pitch and built a team to deliver through the line creative from TV to content and always-on-media. The account grew to be IMA-HOME’s largest integrated account with billings of $14m in the first two years.
Campaign Overview Film
100 days TVC
100 days TVC
100 days Promo
100 Day ‘No Regrets’ Guarantee
A test drive for TVs I originated, inspired by 100 day mattress trials
100 Day ‘No Regrets’ Guarantee
A test drive for TVs I originated, inspired by 100 day mattress trials
Examples of our straight talking TOV
