Social Content | Influencer

Hisense

Tech BS or Celeb BS with Chris Kelmens


Home electronics is so blah blah blah, so we approached Chris Kelmens to bring some realness to the category and to find out if members of the public could tell their tech BS from their celeb BS.
Connecting to a trend of street interviews I was able to get Chris to bring his own personality to the Chinese tech manufacturer and continue their mission to establish a ‘people’s champion’ brand persona.

The content played out on IG stories, YouTube, and TikTok and edited to provide and un-swipeable hook in the first few seconds.