Google wanted to attract  strategists to their library of advertising insight and planning resources. But how do you get the attention of an agency strategist? Simple, ask them to talk about themselves!
The Bookmark campaign invited London’s leading strategists to share inspiration from their physical bookcase to inspire industry peers to check out Google’s virtual one.
The mini-series was supported by a physical book which used a charming interaction with the reader’s phone to unlock case studies and take them directly to the site.

Client: Google
Agency: Forever Beta